About
We work for studios. We listen to players.
We tell studios how core players will react to their game before launch, and we help fix what won't land.
Uncredited and under NDA by default.
Book a 20-minute callWhat we believe
Critics review games. Players decide what sells.
We don’t use critic scores or press coverage. Everything we measure comes from players: what they say, recommend, play and buy. We work out every recommendation rate ourselves, from players’ individual reviews.
Before launch, we put your trailers, reveals, store pages and builds in front of the core players who buy games like yours. Then we tell you what they’ll do, and help you fix what won’t land.
How we work
The four rules we work by.
NDA first
We sign your NDA before you share anything confidential, and every player signs one before they see anything.
Uncredited by default
Studios should feel safe hiring us. Our work stays uncredited unless you say otherwise.
Players are paid and protected
Every session is paid, every player is 18 or over, and nobody is asked for more data than the study needs.
Players only
Our research covers what players say, recommend, play and buy. We judge the sentiment and work out recommendation rates ourselves, from individual reviews. We never use critic scores or press coverage, and every figure links to its source.
What we do
Each service tells you how players will react.