Playtests & focus groups

Your team knows the game too well to play it fresh. Core players don’t.

Moderated sessions with a recruited, screened, NDA-bound panel of core players, delivered as a structured research report.

The people who decide what ships.

Producers
Evidence for the backlog: what stops players, ranked by how much it costs them.
Creative directors
An honest read on whether the game you designed is the game players have.
Publishing and marketing leads
Early signal on who the game is for and what makes them want it.
Studios bringing a game West
Sessions with Western core players before you launch.

Recruitment to your spec
Players who match the people you sell to: the genres, platforms and play habits you name, screened before they’re booked. Where skill matters, they also pass a 15-minute trial.
Moderated sessions
Run by a moderator who asks without leading, so what you hear is what players think.
Session recordings
Every session is recorded, so your team can watch any moment for themselves.
Findings ranked by severity
A structured report that puts what to fix first at the top, with the evidence behind each finding.
Debrief call
We walk your team through the findings and answer the questions they raise.

Who are the players?

Core players aged 18 or over, recruited to the spec you set: the genres, platforms and play habits of the people who buy games like yours.

Do players sign an NDA?

Yes. Every player signs an NDA before they see anything.

Will anyone know we worked with you?

No. Our work is uncredited and under NDA by default, and we sign yours before you share anything confidential.

How early can we test?

As soon as there’s something to play. We shape the sessions around what the build can show.