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Pre-launch reception audits

Find out how a reveal will land before the internet decides for you.

Trailers, character reveals, store pages and announcement beats tested with core players before they go public, with a risk report and specific fixes.

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Who it’s for

The people who decide what ships.

  • Publishing and marketing leads

    A risk check on every public beat, while there’s still time to change it.

  • Creative directors

    Confidence that the reveal shows the game you actually made.

  • Franchises making a change

    Test a new hero, setting or camera with fans before you announce it.

  • Studios bringing a game West

    Material checked with the Western players it has to win over.

What you receive

What lands on your desk.

  1. Trailer and key reveal tests

    Core players watch the trailer or reveal before it’s public and tell us what they read into it.

  2. Store page tests

    Capsule art, screenshots and copy checked for what they promise and who they attract.

  3. Announcement copy tests

    Headlines and posts tested for tone, clarity and how they’ll be quoted.

  4. Risk report with specific fixes

    Every risk ranked, each with a recommended fix: an edit, a reorder or a rewrite.

How it runs

5 steps, from the first call to the handover.

  1. Pick the beats

    Choose the reveals, pages and posts that carry the most risk.

  2. Test

    Core players see the material under NDA, before anything is public.

  3. Report

    What players read into it, what will spread and what could backfire.

  4. Fix

    Specific changes, ranked by how much risk each one removes.

  5. Recheck

    If you want it, the revised material is tested again before it goes live.

Timing and price

Turnaround
Planned back from the reveal date, with time left to act on the fixes.
Pricing
Quoted per audit after the scoping call.

Questions

When should we run an audit?

Before the material is locked, with enough time left to act on what we find.

Is our unreleased material safe?

Every player signs an NDA before they see anything, and our work is uncredited by default.

What can you test?

Trailers, character reveals, store pages and announcement copy: anything players see before they decide to buy.

What about after launch?

Our launch trackers follow reception once a game is out. The audit is for the moments before.

Other services

01Playtests & focus groupsModerated sessions with a recruited, screened, NDA-bound panel of core players, delivered as a structured research report.02Narrative & scriptStory development, script writing, dialogue and character punch-up.
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